About Us

How IT STARTED

PILI LURES WAS CREATED BY PETER DUNN RANKIN* IN 1982.  USING SS WIRE, SURFBOARD FOAM,  AIR BRUSHED PAINT AND RESIN.  HE DEVELOPED A UNIQUE SURFACE POPPER THAT REVOLUTIONIZED TOP WATER FISHING AROUND THE WORLD.  INITIALLY MADE TARGETING GIANT TRAVELLY,  THEY HAVE FOUND THEIR WAY ON CHARTER VESSELS HOOKING UP ON YELLOWFIN TUNA, SAILFISH, MAHI MAHI AND OTHER SURFACE FEEDING PREDATORS.  PILI LURES HAVE BEEN PROVEN IN CALIFORNIA, FLORIDA, MASSACHUSETTS, SOUTH AFRICA, JAPAN, NEW ZEALAND, AUSTRALIA, ITALY, POLAND AND THE ENTIRE SOUTH PACIFIC JUST TO NAME A FEW PLACES.  HAND MADE IN HAWAII, THEY ARE ONE OF A KIND SO UNIQUE COLLECTORS SEEK THEM OUT TOO.  

*REF PETER DUNN RANKIN ON OUR HISTORY PAGE

Our mission

We are committed to perpetuate fishing for future generations, “Take a Kid Fishing”.   We love family, FOOD and fun.  we make lures so you can make lifelong memories.

“GIVE A MAN A FISH, FEED HIM FOR A DAY, TEACH HIM TO FISH, FEED HIM FOR LIFE”